Dash Security Inc. and its affiliates (collectively, “Dash Security”, “Company”, “we”, “our” or "us") respect the privacy of the users (“User” or “you”) of its website at https://dash.security/, including any subdomain and related landing page (collectively, the “Site”), and are committed to protecting the Personal Information (as defined below) that its Users share with it. We believe that you have a right to know our practices regarding the information we may collect and use when you visit and/or use our Site and/or Services.

Capitalized terms which are not defined herein, shall have the meaning ascribed to them in our Terms of Use at dash.security/terms-of-use (“Terms of Use”), into which this Privacy Policy is incorporated by reference.

1. Your Consent (PLEASE READ CAREFULLY!)

BY ENTERING INTO, CONNECTING TO, ACCESSING AND/OR USING THE SITE, YOU AGREE TO THE TERMS AND CONDITIONS SET FORTH IN THIS PRIVACY POLICY (THE “PRIVACY POLICY”), INCLUDING TO THE PROCESSING OF YOUR PERSONAL INFORMATION (AS DEFINED BELOW). PLEASE NOTE: IF YOU DISAGREE TO ANY TERM PROVIDED HEREIN, YOU MAY NOT ACCESS AND/OR USE THE SITE.

FOR AVOIDANCE OF DOUBT, YOU HEREBY CONSENT TO THE COLLECTION, PROCESSING, TRANSFER AND USE OF YOUR PERSONAL INFORMATION. YOU ALSO ACKNOWLEDGE AND CONFIRM THAT YOU ARE NOT REQUIRED TO PROVIDE US WITH YOUR PERSONAL INFORMATION AND THAT SUCH INFORMATION IS VOLUNTARILY PROVIDED TO THE COMPANY.

WE HEREBY NOTIFY YOU THAT:

●      IF YOU DO NOT CONSENT TO THE PROCESSING OF YOUR PERSONAL INFORMATION AND/OR DO NOT PROVIDE INFORMATION MARKED AS MANDATORY, YOU WILL BE UNABLE TO USE THE SITE, AND WE WILL NOT BE ABLE TO CONTACT YOU OR RESPOND TO YOUR INQUIRIES.

●      NON-CONSENT TO RECEIVE MARKETING COMMUNICATIONS WILL NOT PREVENT YOU FROM USING OUR SITE.

●      YOUR REFUSAL TO ACCEPT COOKIES AND OTHER TRACKING TECHNOLOGIES USED ON THE SITE MAY AFFECT YOUR ABILITY TO USE THE SITE TO THE EXTENT THAT SUCH COOKIES OR TECHNOLOGIES ARE ESSENTIAL FOR THE SITE'S OPERATION. YOU MAY REFUSE MARKETING COOKIES BY FOLLOWING THE INSTRUCTIONS BELOW. IF YOU DO SO, WE WILL NOT USE SUCH COOKIES OR TECHNOLOGIES FOR MARKETING PURPOSES. 

2.              Who we are

In this Privacy Policy, references to “Dash Security,” the “Company,” or to "we," "our," or "us" refer to Dash Security Inc., a company registered in the State of Delaware, and its affiliates. The Company is the controller of the database in which Personal Information is processed. Individuals wishing to contact us regarding data protection issues may do so by writing to us at the above address or by emailing us at: legal@dash.security

3.  What information may we collect from our Users?

We may collect two types of data and information from our Users:

3.1   Non-personal Information. The first type of information is non-identifiable and anonymous information (“Non-Personal Information”). We are not aware of the identity of the User from whom we have collected the Non-Personal Information. Non-Personal Information is any unconcealed information which does not enable identification of an individual User, and which is available to us while such User is entering and/or using the Site and/or installs the Site. Non-Personal Information which is being gathered consists of technical information, behavioral information and aggregated information, and may contain, among other things, type of operating system, type of the User’s device and its version, Wi-Fi connectivity, User's ‘click-stream’ on the Site, product interaction and keyboard features, the hardware specifications of such device (including screen resolution), time spent on various screens of the Site, User demographics, the activity of the User on the Site and additional information of a similar nature (collectively, “Technical and Behavioral Information”).

3.2   Personal Information. The second type of information is any information that may be used, either alone or in combination with other information, to personally identify an individual, including, but not limited to, a User's first and last name, phone number, country of residence, business name, email address, or other contact information (“Personal Information”). This information may identify an individual or may be of a private and/or sensitive nature.

Personal Information provided voluntarily:

●      Contact Us and Book a Demo: If you use the Contact Us or Book a Demo forms on the Site, we will collect and process the Personal Information you provide (such as your name, business email, phone number, company name, role, and any details you include in your request) in order to respond, schedule and administer the demo, for marketing purposes, general communication with you and to follow up regarding our products and services.

●      Communications with the Company: Personal Information you provide to us through any form of communication with the Company - including email, phone, the Site, or other methods - whether for sales, marketing, or other purposes. Please note that we may record these communications for marketing, quality assurance, and to improve our Services.

●      Newsletter; marketing communications: We collect your contact details to send you our newsletter and other marketing communications and we also collect information regarding your interactions with our newsletter and other communications, including whether you opened it.

Personal Information collected from third parties.

●      Please note that we may receive Personal Information relating to you from related third parties, which may include, but is limited to, publicly available sources, information provided by third parties that helps us determine your location based on your IP address, and data providers such as Google Analytics, from which we obtain demographic and interest-based data.

Personal Information collected via technology.

●      IP/MAC Address: Users of the Site may automatically provide their IP address (or MAC Address, as applicable) mainly for enhancing the User’s experience and for geo-location, targeted advertising and security purposes as further detailed below.

●      Geolocation data: While using the Site, we will access, collect, process, monitor, and/or remotely store "geolocation data," including through the collection of GPS coordinates and IP analysis, to determine your location, in order to provide you our Site and Services, and for analytics and security purposes.

●      Technical and Behavioral Information: To the extent that the Technical and Behavioral Information detailed above under Section 3.1 is linked to or associated with a specific individual, then such information will be considered Personal Information.

●      Identifiers: While using the Site, we may collect certain unique identifiers, such as your Internet Protocol (IP) address, your Unique Device Identifier (UDID), or other unique identifiers for security purposes and analytics, for marketing and targeted and behavior based advertising and in order to provide you with our services via the Site.

We may cross-reference Personal Information with other Personal Information we have about you. Any Non-Personal Information connected, linked, or associated with any Personal Information shall be deemed Personal Information as long as such connection, linkage, or association exists.

For avoidance of doubt, any Non-Personal Information connected or linked to any Personal Information shall be deemed Personal Information as long as such connection or linkage exists.

We do not collect any Personal Information from you or related to you without your approval, which is obtained, inter alia, through your active acceptance of the Terms of Use and the Privacy Policy.

4.  How Do We Collect Information from Our Users?

There are a few main methods we use:

a.  We collect information through your entry, connection, installation, access, and/or use of the Site. In other words, when you are using the Site, we are aware of it and may gather, collect, and store certain information such as Technical and Behavioral Information.

b.  We collect information which you provide us voluntarily. For example, we collect Personal Information when you provide us with your contact details.

c.  Information collected from third parties. We may receive information about you from third parties, such as Google Analytics.

We may gather, collect and store such information either independently or through the help of our authorized third party service providers, as detailed below.

5.  What Are the Purposes of Information Collection?

We collect Non-Personal Information and Personal Information in order to operate the Site and provide the Services.

Non-Personal Information is collected in order to:  

●      Use it for statistical and research purposes and for the customization and improvement of our Site and/or the Services.

●      Enhance the User’s experience while using the Site and/or the Services.

●      Provide and improve the Services for our commercial purposes.

●      Improve the quality of the Services by formulating, customizing, and enhancing the User's experience.

Personal Information is collected in order to:  

●      Enable the overall operation of the Site.

●      Provide and personalize our services and Site.

●      To contact you for marketing and sales purposes, including by phone, email, and other communication methods, such as SMS, instant messaging, or postal mail.

●      Display ads and send you offers. We may also use your Personal Information in delivering targeted and behavior-based advertisements to you, including across platforms and devices, based upon your interactions with our Site and analysis of your browsing behavior, demographic information, and preferences. This may include tracking your activity on our Site and on third-party websites, using cookies, pixels, and similar technologies to collect information about your interests and online activities over time. We may share information with advertising partners, data analytics providers, and social media platforms to help deliver such ads, measure their effectiveness, and improve our advertising strategies. Where required by law, we will obtain your consent before engaging in certain types of targeted advertising activities.

●      Email tracking – we may use tracking technology within the email we may send you in order to improve interactions with you and to better understand whether our emails were opened and read, and such tracking may include capturing the time and date in which you opened our email messages and the type of device you use to open such emails.

●      Improve the quality of the Site and related services by formulating, customizing and enhancing the User's experience.

●      Keep the Site safe and secure and for the prevention of fraud and crime.

●      Maintain our data processing records and for general administrative purposes.

●      Determine general geo-location information (i.e., country) from which the User's computer or device is connected to the Internet in order for us to know the general location of our Site's Users, as well as to safeguard our Site. 

●      Conduct internal operations, including troubleshooting, data analysis, testing, research, and statistical purposes, including in order to improve our Site and services. Please note that, in general, we analyze aggregate data for such purposes, rather than specific user data; however, we may need to analyze a specific case to address a specific problem.

●      Comply with our legal obligations and in order to be able to protect our rights and legitimate interests.

6.              Sharing Information with Third Parties

The Company respects your privacy and will not disclose, share, rent, or sell your Personal Information to any third party, other than as permitted under this Privacy Policy. In addition to using the information collected by us for the purposes described under Section 5 above, we may also share your information in the following cases:

●      Affiliates and Company Personnel: Personal information that we collect and process may be transferred to or accessed by our affiliated companies and the Company and/or the affiliates’ personnel for the sole purpose of enabling the operation of the Site and to contact you (as detailed in Section 5 above). Please note that all Company personnel who will have access to your Personal Information are under an obligation of strict confidentiality with respect to such Personal Information. 

●      Service Providers: We share Personal Information with vendors, commercial software providers, consultants, and data processors who perform services on our behalf, including, without limitation, companies that provide analysis, messaging services, and services which host the site and/or the services and/or the platforms. Please note that we collect, hold, and manage your personal information through third-party cloud-based services, as reasonable for business purposes, which may be located in countries outside of your jurisdiction.

●      In addition, we may share personal information in the following cases: (a) to satisfy any applicable law, regulation, legal process, subpoena, or governmental request; (b) to enforce this Privacy Policy or any other agreement or terms of service between you and the Company, and to defend against any claims or demands asserted against us by you or on your behalf; (c) to detect, prevent, or otherwise address fraud, security, or technical issues; (d) to protect the rights, property, or personal safety of the Company, its users, or the general public; (e) when the Company is undergoing any change in control, including by means of merger, acquisition, or purchase of all or substantially all of the assets of the Company (while such acquired company or investor may be located in countries outside of your jurisdiction); (f) to respond to claims that contact information (e.g., name, email address, etc.) of a third party has been posted or transmitted without their consent or as a form of harassment;  or (g) pursuant to your explicit approval prior to the disclosure.

For avoidance of doubt, Dash Security may transfer and disclose Non-personal Information to third parties at its discretion, including without limitation for statistical, analytical, and research purposes, and for the customization, development, and improvement of our Site.

7.              Deletion or Modification of Personal Information

The Company informs you that, under applicable law, you have the right to access the Personal Information we collect and process about you. In certain circumstances as stipulated by law, you may also request that your Personal Information be amended or deleted. If you wish to access, correct, amend, or delete your Personal Information, please send an email to: legal@dash.security. We will respond within a reasonable timeframe, and in any event, no later than as permitted by applicable law.

8.              Minors

The Site is intended for Users over the age of eighteen (18). Therefore, Dash Security does not intend and does not knowingly collect Personal Information from minors under the age of eighteen (18) and does not wish to do so. We reserve the right to request proof of age at any stage so that we can verify that minors under the age of eighteen (18) are not using the Site. If we learn that we collected Personal Information from minors under the age of eighteen (18), we will delete that information as quickly as possible. Please contact Dash Security at legal@dash.security if you have reason to suspect that Dash Security collected Personal Information from minors under the age of eighteen (18), and we will delete that information as quickly as possible.

9.              Security

We take reasonable measures to maintain the security and integrity of our Site and your information and prevent unauthorized access or use thereof through generally accepted industry-standard technologies and internal procedures. Please note, however, that there are inherent risks in the transmission of information over the Internet or other methods of electronic storage, and we cannot guarantee that unauthorized access or use of your Personal Information will never occur.

Among other measures, we operate the Site through reputable vendors that ensure a high level of data security, encrypt personal information in transit and at rest, maintain technical and organizational measures to ensure data security, ensure that our personnel undergo regular training and are under a duty of confidentiality, and perform regular tests and audits to ensure our compliance with applicable data protection laws and market security standards.

THE COMPANY SHALL NOT BE RESPONSIBLE OR LIABLE FOR UNAUTHORIZED ACCESS, HACKING, OR OTHER SECURITY INTRUSIONS, OR FOR THE THEFT, DELETION, CORRUPTION, DESTRUCTION, DAMAGE, OR LOSS OF ANY DATA.  

10.           Third Party Service Providers

While using the Site, we may utilize third-party service providers who may collect, store, and/or process your Personal Information, as detailed in this Privacy Policy. We collect, hold, and/or manage your Personal Information through our authorized third-party vendors of certain products or services (such as cloud hosting services) (including, as applicable, their affiliates) solely and limited to providing us with such requested services, and not for any other purposes.

Such third-party service providers include the following:

●      CRM and marketing services.

●      Analytics services.

●      Advertising services.

Please read such third-party service providers' terms of use and privacy policies to understand their privacy practices.

11.           International Data Transfer

The Personal Information collected from you, as detailed in this Privacy Policy, may be transferred to, processed, and stored by Dash Security and/or its service providers on servers and by staff which may be located in countries outside of your jurisdiction.

Dash Security is committed to protecting your Personal Information and will take appropriate steps to ensure that your Personal Information is processed and stored securely and in accordance with applicable privacy laws, as detailed in this Privacy Policy. Such steps include putting in place data transfer agreements or ensuring our third-party service providers comply with our data transfer protection measures.

BY SUBMITTING YOUR PERSONAL INFORMATION THROUGH THE SITE, YOU ACKNOWLEDGE AND CONSENT TO SUCH TRANSFER, STORING, AND/OR PROCESSING OF PERSONAL INFORMATION.

12.           Data Retention

Dash Security will retain Personal Information for as long as we are confident that it is accurate and can be relied upon. Personal Information that is no longer required for the purpose for which it was initially collected will be deleted unless we have a valid justification to retain it, as permitted under applicable law, such as to resolve disputes or comply with our legal obligations.

13.           Links to Third-Party Websites

Certain links provided herein permit our Users to leave the Site and enter non-Dash Security sites or services. These linked sites and services are provided solely as a convenience to you. These linked sites and services are not under the control of Dash Security, and Dash Security is not responsible for the availability of such external sites or services. Dash Security does not endorse and is not responsible or liable for any content, including but not limited to products or other information, on or available from such linked sites and services or any link contained in linked sites or services. In addition, Dash Security is not responsible or liable for such linked sites and services' privacy practices and/or any other practices. Your access to, use of, and reliance upon any such sites, services, and content, and your dealings with such third parties, are at your sole risk and expense. Dash Security reserves the right to terminate any link at any time. You further acknowledge and agree that the Company shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any services, content, products, or other materials available on or through such linked sites or resources. Most of these linked sites and services provide legal documents, including terms of use and privacy policy, governing their use. It is always advisable to read such documents carefully before using those sites and services, inter alia, to understand what kind of information they are collecting.

14.           Cookies and Other Tracking Technologies

When you access or use our Site, we and our authorized third-party service providers may employ industry-standard technologies, including cookies, web beacons, pixels, clear GIFs, local storage objects, and other similar tracking technologies (collectively, "Tracking Technologies"). These technologies store certain information locally on your device and may enable us to recognize your device and distinguish it from those of other users, provide targeted and behavior-based advertising (as further described below), remember your preferences and settings to provide a personalized experience, enhance the performance, functionality, and user experience of our Site, deliver customized content and services based on your individual interests, device type, and browser specifications), and facilitate essential site functions such as authentication and security.

Cookies are small text files that are placed on your device when you visit our Site. They contain information that can be read by our servers when you return to our services, allowing us to recognize your device and remember your preferences across sessions.

Pixels and Web Beacons are tiny, transparent graphic images, typically measuring 1x1 pixel, that are embedded in web pages, emails, or advertisements. These tracking pixels operate by loading from our servers or third-party servers when you view content, thereby registering your interaction and collecting information about your device, browser, and behavior. Unlike cookies, pixels do not store information directly on your device but instead transmit data back to the server that hosts them. We may use pixels to track email opens, measure advertising effectiveness, count unique visitors, monitor conversion rates, and gather analytics about how users interact with our content across different platforms and devices.

Local Storage Objects include HTML5 local storage, session storage, and other browser-based storage mechanisms that can store larger amounts of data than traditional cookies and may persist even after cookies are deleted.

The Tracking Technologies deployed on our Site may collect and store both personal and non-personal information. Non-personal information includes pages visited, time spent on site, customization choices. All such information is collected and processed in accordance with the terms and conditions specified in this Privacy Policy.

We also collect user persistent identifiers, which are unique identifiers that allow us to recognize returning visitors across sessions, and preference data including language settings, display preferences, and other customization choices. All such information is collected and processed in accordance with the terms and conditions specified in this Privacy Policy.

We utilize two primary categories of cookies and similar technologies. Session cookies expire automatically when you close your web browser and are used primarily for essential site functionality and temporary data storage during your browsing session. Persistent cookies remain stored on your device until manually deleted or until their predetermined expiration date, enabling us to remember your preferences and recognize you as a returning user across multiple visits.

Dash Security and our authorized third-party service providers may access information collected through these Tracking Technologies. We work only with reputable service providers who are contractually obligated to handle your information in accordance with applicable privacy laws and our privacy standards. These third parties may also deploy their own tracking pixels and similar technologies to collect data for analytics, advertising, and performance measurement purposes.

Your Control and Management Options

Most modern web browsers and devices provide you with comprehensive control over Tracking Technologies through built-in privacy settings. You may configure your browser to reject all or certain types of cookies, set your browser to alert you before cookies or other tracking technologies are deployed on your device, remove previously stored cookies and local storage data at any time, and customize settings for different websites and technology categories.

Important Notice: If you choose to block, restrict, or delete Tracking Technologies, please be aware that certain features and functionality of our Site may be limited or unavailable. Essential functions, personalization features, and your saved preferences may not work properly. Additionally, blocking pixels and web beacons may prevent us from measuring performance and delivering optimized user experiences.

Default Behavior: Unless you actively modify your browser settings to block these technologies, our Site will continue to utilize Tracking Technologies in accordance with this policy during your use of our Site.

For detailed, step-by-step instructions on managing Tracking Technologies, please consult your browser's help documentation. In Google Chrome, navigate to Settings, then Privacy and Security, then Cookies and other site data. For Microsoft Edge, go to Settings, then Cookies and site permissions, then Cookies and site data. Mozilla Firefox users should access Settings, then Privacy & Security, then Cookies and Site Data. Safari users can find these options under Preferences, then Privacy, then Manage Website Data. For comprehensive guidance across all major browsers, visit http://www.allaboutcookies.org/manage-cookies/ for detailed instructions and additional resources.

Analytics and Performance Tracking

We partner with reputable analytics service providers, including Google Analytics, to gain insights into user behavior and improve our services. These providers may place persistent cookies, deploy tracking pixels, and employ other tracking technologies to monitor and analyze user activity across our Site. The pixels used by these services typically track page views, user interactions, conversion events, and other behavioral metrics that help us understand how users engage with our content.

You have the option to opt out of having your browsing activity within our Site recorded by performance and analytics cookies and pixels. Google provides a dedicated browser add-on that allows users to opt out of Google Analytics tracking across all websites. You can download and install the Google Analytics Opt-out Browser Add-on from https://tools.google.com/dlpage/gaoptout. Please note that opting out may limit our ability to provide you with optimized site performance and personalized experiences, as we will have reduced visibility into how our services are performing and what improvements might benefit users.

Cross-Device and Cross-Platform Advertising

Our Tracking Technologies, including pixels and web beacons, may enable us and our advertising partners to recognize you across different devices and platforms when you are logged into your account or when devices are linked through other identifiers. This cross-device tracking allows us to provide a more seamless and personalized experience across all your devices, helps us better understand user behavior patterns, and enables more effective targeted advertising.

Opting Out of Targeted Advertising

You have the right to control how your information is used for targeted advertising purposes. We provide multiple methods for you to opt out of targeted advertising based on information collected through our Tracking Technologies. Please note that opting out of targeted advertising does not mean you will stop seeing advertisements entirely. Instead, the advertisements you see may be less personalized and relevant to your interests, and may be based on general factors such as your geographic location, the content of the website you are visiting, or broad demographic categories rather than your specific browsing behavior and individual preferences.

Facebook and Instagram (Meta Platforms): You can control advertising preferences by visiting your Facebook Ad Preferences through your account settings, or by navigating directly to https://www.facebook.com/ads/preferences. Here you can view why you're seeing specific ads, hide ad topics that don't interest you, and adjust your ad settings. For Instagram, these settings are managed through the same Facebook Ad Preferences interface. You can also opt out of ads based on data from partners by adjusting your "Ads based on data from partners" setting.

Google Advertising Services: Visit your Google Ad Settings at https://adssettings.google.com to control personalized advertising across Google services, including YouTube, Gmail, and Google Search. You can turn off ad personalization entirely or customize which categories of ads you see. Additionally, you can visit https://adssettings.google.com/anonymous to control ads when you are not signed into your Google account.

LinkedIn Advertising: Access your LinkedIn privacy settings through your account dashboard and navigate to the "Data privacy" section to control how your data is used for advertising. You can adjust settings for ads both on and off LinkedIn, including whether LinkedIn can use your profile data for advertising purposes.

Digital Advertising Alliance (DAA): Visit http://optout.aboutads.info to opt out of interest-based advertising from participating advertising networks and companies. This tool allows you to see which companies have placed advertising cookies on your browser and opt out of future targeted advertising from these companies.

Network Advertising Initiative (NAI): Use the opt-out tool at http://optout.networkadvertising.org to control behavioral advertising from NAI member companies. This service provides a comprehensive list of participating advertising networks and allows you to opt out of multiple networks simultaneously.

European Interactive Digital Advertising Alliance (EDAA): For users in Europe, visit http://www.youronlinechoices.eu to control online behavioral advertising from participating companies operating in European markets.

15.           Direct Marketing

You hereby agree that we may use your contact details for the purpose of informing you of products, services, and other updates and new features which may be of interest to you, as well as for sending you other materials to the email address provided during the registration process. You may withdraw your consent by sending a written notice to Dash Security via email to the following email address:legal@dash.security, or alternatively, by following the instructions for removing yourself from the mailing list which are available in the email transmitted to you. YOU HEREBY ACKNOWLEDGE THAT WE HAVE INFORMED YOU THAT YOU MAY OPT OUT OF SUCH COMMUNICATIONS.

16.           Changes to the Privacy Policy

The terms of this Privacy Policy will govern the use of the Site and any information collected with respect thereto. Dash Security reserves the right to change this policy at any time, so please revisit this page frequently. In the case of any material change, we will make reasonable efforts to post a clear notice on the Site and/or we will send you an email (to the extent that you provided us with such email address) regarding such change. Such substantial changes will take effect seven (7) days after such notice was provided on our Site or sent by email, whichever is earlier. Otherwise, all other changes to this Privacy Policy are effective as of the stated “Last Revised” date, and your continued use of the Site after the Last Revised date will constitute acceptance of, and agreement to be bound by, those changes. In the event that the Terms should be amended to comply with any legal requirements, the amendments may take effect immediately, or as required by law and without any prior notice.

17.           Questions?

Should you have any questions or comments concerning this Privacy Policy, please send an email to legal@dash.security We endeavor to respond within a reasonable timeframe.